Selvedge denim refers is woven on traditional shuttle looms that produce a clean, self-finished edge (the “self-edge” or selvedge), often having colourful selvedge visible when cuffs are rolled. This weaving method creates a denser, more durable fabric with a tighter construction and a premium finish.

Selvedge denim is like a blank canvas — one that transforms over time with every move you make. The beauty lies in its evolution. As you wear it, the fabric molds to your body, softens at stress points, and begins to fade in places unique to your daily life.

Every crease, whisker, and honeycomb behind the knee tells a personal story not just of the denim, but of the wearer. No two pairs age alike. This slow, honest wear is what gives selvedge denim its soul a raw, individual character that no factory distressing can ever replicate.

What sets Old Gene apart is our commitment to storytelling through garments. Every piece we create is the hero of its own narrative inspired by history, culture, or a moment in time. We don’t just make jeans; we craft experiences.

Our fabrics are handpicked for their premium quality, offering an exceptional level of comfort that redefines what denim can feel like. Each detail from stitching to trims is designed with intention, tailored to fit the theme of the collection. With high-quality craftsmanship and a deep focus on individuality, our denim doesn’t just look different — it feels meaningful.

For Normal Denim:

To take care of your denim and preserve its shape, colour, and comfort, avoid
frequent washing. Spot-clean small stains when possible, and turn your jeans inside out before washing to protect the outer surface. Use cold water and a mild detergent, and always air dry — avoid the dryer, as heat can shrink and break down fibers over time. Wash only when necessary, typically after 5–10 wears, to maintain the richness of the fabric.

For Selvedge Denim:

Selvedge denim is crafted to age beautifully and develop personalized fades with wear, so less washing is key. Wear them in as long as possible before the first wash — often 3 to 6 months — to allow creases and fades to naturally form. When it’s time to clean, hand wash or soak in cold water with gentle detergent. Do not wring or twist; simply air dry flat or hang. This care routine not only protects the integrity of the selvedge edge but also enhances the raw denim’s character over time.

Waist:

Wrap a measuring tape around the waist, depending on rise required. (high/mid/low). Make sure the tape is snug but not tight — you should be able to breathe comfortably.

Hips:

Stand with your feet together and measure around the fullest part of your hips and buttocks. This ensures the jeans fit well through the seat and hip area.

Rise:

Measure from the crotch seam up to the top of the waistband to know your preferred rise (low, mid, or high). This helps you understand where the jeans will sit on your body.

Inseam:

Measure from the inside of your thigh (crotch) down to the bottom of your ankle. This gives you the length of jeans you’ll need — whether you like them cropped, ankle-length, or full-length.

Thigh:

Measure around the fullest part of your thigh for a more tailored fit, especially if you prefer slim or tapered styles.

Do refer to the brand's size chart as measurements may vary slightly. If you're between sizes, choose based on whether you prefer a snug or relaxed fit.

We currently ship across India, with select delivery available in Ireland.

We take pride in the craftsmanship and durability of our denim. To stand by our commitment to quality, we offer a six month complimentary repair warranty from the date of purchase.

What's Covered:
Repair or replacement of damaged or missing rivets
Repair or replacement of broken or loose metal buttons
This service is free of charge within the warranty period and covers issues that arise from regular wear and tear.

What’s Not Covered for free but can be made available for you:
Fabric tears

What’s not covered:
Stains, cuts, or burns caused by improper use or care
Alterations made by third parties
Repairs required due to sizing modifications or intentional misuse

How to Claim:
To request a repair, please:
Contact us at
Call/Whatsapp: 9355222402
with:
Order number
Photos of the issue
After contacting the team you can ship the garment to our repair studio (shipping cost to us is borne by the customer; return shipping is on us).
Allow 8-10 business days for inspection and repair.

Additional Notes:
This free warranty applies only to original purchases made through our official website, flagship store, or verified stockists. For 6 month after purchase only.

Each repaired piece will retain its vintage character — our goal is to restore functionality, not alter the authenticity of the denim.