{"title":"Selvedge Denim","description":null,"products":[{"product_id":"mens-dark-blue-selvedge-jeans","title":"Men's Dark Blue Selvedge Jeans - Vintage India","description":"\u003cp\u003eThe Men's Dark Blue Selvedge Jeans from our Vintage India collection are a tribute to India's centuries-old indigo heritage. Crafted from premium selvedge denim in a deep, saturated heritage indigo, these jeans develop a unique patina with every wear — becoming more yours with every passing day. A straight-leg silhouette with a high-rise waist, inspired by the structured tailoring of early 20th century workwear. Made in India, for the world.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePremium selvedge denim construction\u003c\/li\u003e\n\u003cli\u003eDeep heritage indigo wash\u003c\/li\u003e\n\u003cli\u003eStraight-leg, high-rise fit\u003c\/li\u003e\n\u003cli\u003eSelf-finished selvedge edge visible at cuff\u003c\/li\u003e\n\u003cli\u003eMade in India\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003ch3\u003eWhat is selvedge denim?\u003c\/h3\u003e\u003cp\u003eSelvedge denim is woven on traditional shuttle looms, producing a tightly woven, self-finished edge that prevents fraying. It is considered the gold standard of denim — denser, more durable, and more characterful than mass-produced denim. Old Gene uses selvedge denim to honour the craft traditions that made Indian textiles world-famous.\u003c\/p\u003e\u003ch3\u003eWhy does Old Gene use indigo dye?\u003c\/h3\u003e\u003cp\u003eIndia was historically one of the world's largest exporters of natural indigo dye, supplying Europe and Asia for centuries. Our heritage indigo wash pays homage to this legacy — connecting modern vintage denim to India's deep-rooted artisanal history.\u003c\/p\u003e\u003ch3\u003eHow do selvedge jeans fit compared to regular jeans?\u003c\/h3\u003e\u003cp\u003eOur Men's Dark Blue Selvedge Jeans feature a straight-leg, high-rise fit inspired by early 20th century workwear tailoring. They sit higher at the waist than contemporary jeans and have a clean, structured silhouette. We recommend sizing up if you prefer a relaxed fit.\u003c\/p\u003e\u003ch3\u003eDo selvedge jeans shrink after washing?\u003c\/h3\u003e\u003cp\u003eRaw and selvedge denim can shrink slightly on the first wash. We recommend washing in cold water and air drying to preserve the fit and indigo depth. Many denim enthusiasts prefer to wash selvedge jeans as infrequently as possible to develop a natural, personal fade pattern.\u003c\/p\u003e\u003ch3\u003eAre these jeans made in India?\u003c\/h3\u003e\u003cp\u003eYes. Every pair of Old Gene selvedge jeans is made in India, supporting local artisans and manufacturing traditions. We believe in slow fashion rooted in heritage — not fast fashion produced at scale.\u003c\/p\u003e\u003ch3\u003eWhat makes Old Gene different from other vintage denim brands?\u003c\/h3\u003e\u003cp\u003eOld Gene Originals is India's premium vintage denim label, drawing inspiration from iconic eras — the Gold Rush, the Sailor era, the Youth Rebellion, and India's own indigo heritage. Each collection tells a story. Our selvedge denim is sourced and crafted with intention, making every piece a wearable piece of history.\u003c\/p\u003e","brand":"OLDGENE","offers":[{"title":"30","offer_id":42034061901937,"sku":"012401S","price":5400.0,"currency_code":"INR","in_stock":true},{"title":"32","offer_id":42034061934705,"sku":"012401S","price":5400.0,"currency_code":"INR","in_stock":true},{"title":"34","offer_id":42034061967473,"sku":"012401S","price":5400.0,"currency_code":"INR","in_stock":true},{"title":"36","offer_id":42034062000241,"sku":"012401S","price":5400.0,"currency_code":"INR","in_stock":true},{"title":"38","offer_id":42034835193969,"sku":"012401S","price":5400.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/9216\/7793\/files\/76.jpg?v=1748729423"},{"product_id":"womens-dark-selvedge-jeans-vintage-india","title":"Women's Dark Selvedge Jeans - Vintage India","description":"\u003cp\u003eLuxury selvage denim in heritage straight fit, rooted in India's artisanal history.\u003c\/p\u003e","brand":"OLDGENE","offers":[{"title":"24","offer_id":43149410074737,"sku":"012402S","price":5400.0,"currency_code":"INR","in_stock":false},{"title":"26","offer_id":42034834997361,"sku":"012402S","price":5400.0,"currency_code":"INR","in_stock":true},{"title":"28","offer_id":42034063343729,"sku":"012402S","price":5400.0,"currency_code":"INR","in_stock":true},{"title":"30","offer_id":42034063016049,"sku":"012402S","price":5400.0,"currency_code":"INR","in_stock":true},{"title":"32","offer_id":42034063048817,"sku":"012402S","price":5400.0,"currency_code":"INR","in_stock":true},{"title":"34","offer_id":42034063081585,"sku":"012402S","price":5400.0,"currency_code":"INR","in_stock":true},{"title":"36","offer_id":42034063114353,"sku":"012402S","price":5400.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/9216\/7793\/files\/64.jpg?v=1748729607"},{"product_id":"womens-dark-selvedge-sailor-skort","title":"Women's Dark Selvedge Skort - Sailor","description":"\u003cp\u003eVintage sailor-style long skirt made from premium selvage denim.\u003c\/p\u003e","brand":"OLDGENE","offers":[{"title":"24","offer_id":43149425705073,"sku":"012408S","price":4800.0,"currency_code":"INR","in_stock":false},{"title":"26","offer_id":42034833424497,"sku":"012408S","price":4800.0,"currency_code":"INR","in_stock":true},{"title":"28","offer_id":42034069602417,"sku":"012408S","price":4800.0,"currency_code":"INR","in_stock":true},{"title":"30","offer_id":42034069635185,"sku":"012408S","price":4800.0,"currency_code":"INR","in_stock":true},{"title":"32","offer_id":42034069667953,"sku":"012408S","price":4800.0,"currency_code":"INR","in_stock":true},{"title":"34","offer_id":42034069700721,"sku":"012408S","price":4800.0,"currency_code":"INR","in_stock":true},{"title":"36","offer_id":42034069733489,"sku":"012408S","price":4800.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/9216\/7793\/files\/73.jpg?v=1748730697"},{"product_id":"mens-dark-selvedge-jeans","title":"Men's Dark Selvedge Jeans - Gold Rush","description":"\u003cp\u003eCarpenter-fit selvage denim with utility-inspired detailing, including signature pocket and D-ring.\u003c\/p\u003e","brand":"OLDGENE","offers":[{"title":"30","offer_id":42034072092785,"sku":"012403S","price":6600.0,"currency_code":"INR","in_stock":true},{"title":"32","offer_id":42034072125553,"sku":"012403S","price":6600.0,"currency_code":"INR","in_stock":true},{"title":"34","offer_id":42034072158321,"sku":"012403S","price":6600.0,"currency_code":"INR","in_stock":true},{"title":"36","offer_id":42034072191089,"sku":"012403S","price":6600.0,"currency_code":"INR","in_stock":true},{"title":"38","offer_id":42034832506993,"sku":"012403S","price":6600.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/9216\/7793\/files\/136.jpg?v=1748730638"},{"product_id":"womens-selvedge-denim-blazer","title":"Women’s Dark Selvedge Blazer - Women Liberation","description":"\u003cp align=\"left\"\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cspan style=\"font-family: Calibri, serif;\"\u003e\u003cspan style=\"font-size: small;\"\u003e\u003cspan\u003eRooted in the spirit of 1960s women’s liberation movement, this structured denim blazer redefines femininity through form, detail, and defiance. Crafted from 12.5oz dry dark selvedge denim, the sculpted silhouette with broad lapels channels quiet confidence, while sharp tailoring and subtle volume at the sleeves bring a contemporary edge to a classic frame. This piece stands as a tribute to the women who challenged convention with power and grace.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePlease note - \u003c\/strong\u003e\u003cbr\u003eSize guide reflects garment measurements in inches.\u003cbr\u003eFeatured model is 5’2” and 45kgs , styled in size XS .\u003c\/p\u003e\n\u003cp\u003eThe following product is Make to order Handcrafted with patience and precision by our artisans at Old Gene , please take a moment to ensure you pick the right size.\u003c\/p\u003e","brand":"OLD GENE","offers":[{"title":"XS","offer_id":42853761613937,"sku":"022501DS-1","price":7200.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":42853761646705,"sku":"022501DS-2","price":7200.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":42853761679473,"sku":"022501DS-3","price":7200.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":42853761712241,"sku":"022501DS-4","price":7200.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":42853761745009,"sku":"022501DS-5","price":7200.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":42853761777777,"sku":"022501DS-6","price":7200.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/9216\/7793\/files\/WB_1_flatlay.png?v=1775904610"},{"product_id":"mens-dark-selvedge-denim-blazer","title":"Men’s Dark Selvedge Blazer - Youth Rebellion","description":"\u003cp\u003eRooted in the spirit of the 1960s youth rebellion, this structured denim blazer embodies the defiant pulse of a generation that refused to conform. Crafted from 12.5oz dry dark selvedge denim, it speaks of raw individuality, quiet strength, and deliberate nonconformity. The stand collar replaces tradition with intent a symbol of rebellion transformed into refined design. Sharp tailoring and clean lines balance resistance with sophistication, creating a timeless silhouette that stands as an emblem of fearless, expressive youth.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePlease note -\u003c\/strong\u003e \u003cbr\u003eSize guide reflects garment measurements in inches.\u003cbr\u003eFeatured model is 5’11” and 72kgs , styled in size L.\u003c\/p\u003e\n\u003cp\u003eThe following product is Make to order Handcrafted with patience and precision by our artisans at Old Gene , please take a moment to ensure you pick the right size.\u003c\/p\u003e","brand":"OLD GENE","offers":[{"title":"XS","offer_id":42853772951665,"sku":"022503DS-1","price":7200.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":42853772984433,"sku":"022503DS-2","price":7200.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":42853773017201,"sku":"022503DS-3","price":7200.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":42853773049969,"sku":"022503DS-4","price":7200.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":42853773082737,"sku":"022503DS-5","price":7200.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":42853773115505,"sku":"022503DS-6","price":7200.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/9216\/7793\/files\/men_blazer_flatlay.png?v=1775904731"},{"product_id":"unisex-panelled-jeans-breuer-building","title":"UNISEX PANELLED JEANS - BREUER BUILDING","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eInspired by \u003cstrong\u003eThe Breuer Building at 945 Madison Avenue, New York City\u003c\/strong\u003e, this pair of jeans translates Marcel Breuer’s monumental Brutalist architecture into a structured yet relaxed denim silhouette. The building’s distinctive inverted volumes, deep-set windows and heavy geometric forms are reinterpreted through stepped, architectural panel lines that travel across the front and back of the jeans. Cut in authentic 12oz black selvedge denim, the baggy straight-leg silhouette balances the rigidity of Brutalist geometry , creating a garment that feels architectural without compromising wearability. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003ePLEASE NOTE:\u003c\/strong\u003e Featured model female is 5’2” and 48kgs , styled in size 28. Featured model Male is 5’10” and 68kgs , styled in size 32. Size guide reflects garment measurements in inches.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eMANUFACTURER DETAILS:\u003c\/strong\u003e GK ENTERPRISES Okhla Industrial Estate Phase 1. Third Floor, D-194, New Delhi, South East Delhi, Delhi, 110020\u003c\/p\u003e","brand":"OLD GENE","offers":[{"title":"28","offer_id":67671135977585,"sku":"SD2601BS-1","price":13000.0,"currency_code":"INR","in_stock":true},{"title":"30","offer_id":67671136010353,"sku":"SD2601BS-2","price":13000.0,"currency_code":"INR","in_stock":true},{"title":"32","offer_id":67671136043121,"sku":"SD2601BS-3","price":13000.0,"currency_code":"INR","in_stock":true},{"title":"34","offer_id":67671136075889,"sku":"SD2601BS-4","price":13000.0,"currency_code":"INR","in_stock":true},{"title":"36","offer_id":67671136108657,"sku":"SD2601BS-5","price":13000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/9216\/7793\/files\/B1.jpg?v=1791825981"},{"product_id":"unisex-panelled-jorts-buzludzha-monument","title":"UNISEX PANELLED JORTS - BUZLUDZHA MONUMENT","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe \u003cstrong\u003eBuzludzha Jorts\u003c\/strong\u003e capture the eerie, cosmic grandeur of Bulgaria’s iconic peak monument. Built from heavy 12 oz. selvedge premium black denim, these baggy, below-the-knee jorts feature a complex web of radial panels that erupt across the thighs, mirroring the saucer-like structure of the main auditorium. An asymmetrical raw hem echoes the crumbling state of the modern ruins, transforming a late-modernist relic into a wearable statement piece.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eModel Fit Note:\u003c\/strong\u003e Featured model female is 5’2” and 48kgs , styled in size 30. Featured model Male is 5’10” and 68kgs , styled in size 32. Size guide reflects garment measurements in inches.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eManufacturer Details:\u003c\/strong\u003e GK ENTERPRISES. D-194, Third Floor, Okhla Industrial Estate Phase 1, New Delhi, South East Delhi, Delhi, 110020.\u003c\/p\u003e","brand":"OLD GENE","offers":[{"title":"28","offer_id":67671137222769,"sku":"SD2603BS-1","price":6500.0,"currency_code":"INR","in_stock":true},{"title":"30","offer_id":67671137255537,"sku":"SD2603BS-2","price":6500.0,"currency_code":"INR","in_stock":true},{"title":"32","offer_id":67671137288305,"sku":"SD2603BS-3","price":6500.0,"currency_code":"INR","in_stock":true},{"title":"34","offer_id":67671137321073,"sku":"SD2603BS-4","price":6500.0,"currency_code":"INR","in_stock":true},{"title":"36","offer_id":67671137353841,"sku":"SD2603BS-5","price":6500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/9216\/7793\/files\/Buz1.jpg?v=1791827887"},{"product_id":"mens-shacket-bangladesh-parliament-house","title":"MENS SHACKET - BANGLADESH PARLIAMENT HOUSE","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Shacket is inspired by Louis Kahn's monumental National Parliament House of Bangladesh. Crafted from 12.5 oz. authentic dark indigo selvedge denim, this multi-panelled overshirt-jacket hybrid employs a complex reverse-panelling technique. It juxtaposes the deep, solid face of the indigo denim against its striking, multi-coloured weft underside to replicate the interplay of shadow, light, and geometric marble strips on Kahn's concrete monolith. With a heavy, structural drape, this piece serves as a wearable tribute to geometric architectural mastery.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eModel Fit Note: \u003c\/strong\u003eFeatured model Male is 5’10” and 68kgs , styled in size S. Size guide reflects garment measurements in inches.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eManufacturer Details:\u003c\/strong\u003e GK ENTERPRISES D-194, Third Floor, Okhla Industrial Estate Phase 1, New Delhi, South East Delhi, Delhi, 110020.\u003c\/p\u003e","brand":"OLD GENE","offers":[{"title":"S","offer_id":67671142760561,"sku":"SD2604BS-1","price":8000.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":67671142793329,"sku":"SD2604BS-2","price":8000.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":67671142826097,"sku":"SD2604BS-3","price":8000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/9216\/7793\/files\/bang1.jpg?v=1791828521"},{"product_id":"sculpted-corset-top-chandigarh-capital-complex","title":"SCULPTED CORSET TOP - CHANDIGARH CAPITAL COMPLEX","description":"\u003cp\u003eInspired by the Chandigarh Capital Complex, this strapless corset top translates monumental concrete facades into a sharply tailored garment. Cut in matching 12oz black authentic selvedge denim, it features an aggressive, angular hemline and a heavily cinched waist that maps out structural vectors across the\u003cbr\u003etorso.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePLEASE NOTE:\u003c\/strong\u003e Featured model female is 5'2\" and 48kgs, styled in size S. Size guide reflects\u003cbr\u003egarment measurements in inches.\u003c\/p\u003e","brand":"OLD GENE","offers":[{"title":"S","offer_id":67671142662257,"sku":"SD2609BS-1","price":3000.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":67671142695025,"sku":"SD2609BS-2","price":3000.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":67671142727793,"sku":"SD2609BS-3","price":3000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/9216\/7793\/files\/C1.jpg?v=1791832841"}],"url":"https:\/\/oldgeneoriginals.com\/collections\/selvedge-denim.oembed","provider":"OLD GENE","version":"1.0","type":"link"}