{"title":"All Products","description":"","products":[{"product_id":"mens-indigo-denim-jeans-vintage-india","title":"Men's Indigo Jeans - Vintage India","description":"\u003cp\u003eStraight-fit indigo denim honouring India's historic connection to natural indigo dye. Crafted from premium indigo denim, these men's indigo jeans celebrate India's rich heritage of natural indigo cultivation and dyeing traditions. The straight-fit silhouette offers timeless versatility, pairing effortlessly with casual and smart-casual wardrobes. Each pair reflects authentic vintage aesthetics with deep, saturated indigo tones that develop character and patina with wear. Perfect for those seeking men's indigo jeans that honour traditional craftsmanship while delivering modern comfort and durability. A statement piece for vintage denim enthusiasts who value heritage and quality.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eWhat is natural indigo dye and why does it matter?\u003c\/h3\u003e\n\u003cp\u003eNatural indigo is a plant-based dye derived from the Indigofera plant, historically cultivated across India for thousands of years. Unlike synthetic indigo used in most modern denim, natural indigo produces richer, more complex tones that fade beautifully over time. India was once the world's largest exporter of natural indigo, and Old Gene's Vintage India collection pays tribute to this extraordinary legacy.\u003c\/p\u003e\n\u003ch3\u003eHow is indigo denim different from regular denim?\u003c\/h3\u003e\n\u003cp\u003eIndigo denim gets its colour from indigo dye applied to the yarn before weaving, rather than dyeing the finished fabric. This means the colour sits on the surface of the fibres and fades gradually with wear and washing — creating a unique, personal fade pattern that tells the story of the wearer. No two pairs age the same way.\u003c\/p\u003e\n\u003ch3\u003eWhat fit are these men's indigo jeans?\u003c\/h3\u003e\n\u003cp\u003eThese jeans feature a classic straight fit — clean through the thigh with a consistent leg opening. It's a timeless silhouette inspired by vintage Indian workwear and mid-century tailoring. The fit works equally well dressed up or down.\u003c\/p\u003e\n\u003ch3\u003eAre these jeans suitable for everyday wear?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely. The straight-fit silhouette and premium denim construction make these jeans versatile enough for daily wear. The indigo tones pair well with whites, creams, khakis, and earthy tones — making them a wardrobe anchor for any vintage-inspired or classic casual style.\u003c\/p\u003e\n\u003ch3\u003eWhere are Old Gene jeans made?\u003c\/h3\u003e\n\u003cp\u003eAll Old Gene Originals products are made in India, supporting local artisans and manufacturing traditions. We are committed to slow fashion — producing thoughtfully, not at scale.\u003c\/p\u003e\n\u003ch3\u003eIs Old Gene an Indian vintage denim brand?\u003c\/h3\u003e\n\u003cp\u003eYes. Old Gene Originals is India's premium vintage denim label, founded to bring heritage-inspired denim to a global audience. 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Crafted from premium selvedge denim in a deep, saturated heritage indigo, these jeans develop a unique patina with every wear — becoming more yours with every passing day. A straight-leg silhouette with a high-rise waist, inspired by the structured tailoring of early 20th century workwear. Made in India, for the world.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePremium selvedge denim construction\u003c\/li\u003e\n\u003cli\u003eDeep heritage indigo wash\u003c\/li\u003e\n\u003cli\u003eStraight-leg, high-rise fit\u003c\/li\u003e\n\u003cli\u003eSelf-finished selvedge edge visible at cuff\u003c\/li\u003e\n\u003cli\u003eMade in India\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003ch3\u003eWhat is selvedge denim?\u003c\/h3\u003e\u003cp\u003eSelvedge denim is woven on traditional shuttle looms, producing a tightly woven, self-finished edge that prevents fraying. It is considered the gold standard of denim — denser, more durable, and more characterful than mass-produced denim. Old Gene uses selvedge denim to honour the craft traditions that made Indian textiles world-famous.\u003c\/p\u003e\u003ch3\u003eWhy does Old Gene use indigo dye?\u003c\/h3\u003e\u003cp\u003eIndia was historically one of the world's largest exporters of natural indigo dye, supplying Europe and Asia for centuries. Our heritage indigo wash pays homage to this legacy — connecting modern vintage denim to India's deep-rooted artisanal history.\u003c\/p\u003e\u003ch3\u003eHow do selvedge jeans fit compared to regular jeans?\u003c\/h3\u003e\u003cp\u003eOur Men's Dark Blue Selvedge Jeans feature a straight-leg, high-rise fit inspired by early 20th century workwear tailoring. They sit higher at the waist than contemporary jeans and have a clean, structured silhouette. We recommend sizing up if you prefer a relaxed fit.\u003c\/p\u003e\u003ch3\u003eDo selvedge jeans shrink after washing?\u003c\/h3\u003e\u003cp\u003eRaw and selvedge denim can shrink slightly on the first wash. We recommend washing in cold water and air drying to preserve the fit and indigo depth. Many denim enthusiasts prefer to wash selvedge jeans as infrequently as possible to develop a natural, personal fade pattern.\u003c\/p\u003e\u003ch3\u003eAre these jeans made in India?\u003c\/h3\u003e\u003cp\u003eYes. Every pair of Old Gene selvedge jeans is made in India, supporting local artisans and manufacturing traditions. We believe in slow fashion rooted in heritage — not fast fashion produced at scale.\u003c\/p\u003e\u003ch3\u003eWhat makes Old Gene different from other vintage denim brands?\u003c\/h3\u003e\u003cp\u003eOld Gene Originals is India's premium vintage denim label, drawing inspiration from iconic eras — the Gold Rush, the Sailor era, the Youth Rebellion, and India's own indigo heritage. Each collection tells a story. 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